BUSINESS ANALYTICS

We focus on solving the key problems related to business analytics, a typical client for us is having the following issues:

A lack of transparency in daily operations
Inefficient and redundant manual day to day activities
Lack of clear picture of company’s situation today and in the near future
Lack of understanding the drivers behind customer churn/satisfaction

Data management and data flow automation

Automatic Dashboard Creation And Setup

Customer lifetime value and cohort analysis

Robust financial modelling

Data management and data flow automation

The main issues our clients have faced are data accessibility and that the data is scattered in different local files or spreadsheets. In these cases, one of our main goals is to bring the data to a single location where it is easily managed and safely stored.

In addition to database creation we have also automated clients data flows and enriched data using open source and third party data. These actions significantly reduce manual work and ensure high data quality.

With proper data management and data flow automation clients can focus more on analysing their data rather than spending time on compiling and cleaning it.

Understanding the key pain points of current data flow, management and storage
Reducing redundant repetitive tasks with the use of data flow automation
Utilizing external data to enriching client’s current data
Facilitating data management and data warehousing with the use of database creation

Automatic Dashboard Creation And Setup

We have experience in helping companies to increase efficiency and transparency in their daily operations with the use of automatic real-time reporting tools. With the use of BI we have managed to offer interactive dashboards that enable clients to make informed decisions proactively.

In addition to reporting KPI’s, we have also included forecasting in the dashboard to facilitate the understanding of client’s future challenges and opportunities.

Key highlights and competences of a major success case:

Understanding the most important KPIs and generating new important measures that will bring additional value to reporting
Iterative dashboard planning together with the users to ensure that the right questions are answered
Project handover management and possible maintenance

Customer lifetime value and cohort analysis

We help clients to better understand their customers. Using transaction and other data, a profound cohort analysis of factors distinguishing valuable customers from non valuable customers is implemented.

In addition to providing a cohort analysis we also develop a customer-lifetime-value and customer engagement tools that predict the current and future value of each client’s customer based on their past transactions.

With the use of customer-lifetime-value and customer engagement tools the client will identify its most important customers today and in the future. These tools will also reveal effective targeting opportunities for different customer groups.

Key highlights and competences of a major success case:

Understanding relevant drivers of customer engagement and customer value
Access to client’s transaction data
Utilizing open source and third party data to enhance customer segmentation
Formulation of solid recommendations for different cohorts based on size, potential and lifetime value

Robust financial modelling

We help clients to understand their critical business drivers and plan financials in the medium term. Our tailormade financial models are built interactively with the client to match unique needs.

In addition to helping our clients to understand their current business, our financial model can be updated to model future investments and growth opportunities.

Key highlights and competences of a major success case:

Understanding most important business drivers in order to model it
Interactive planning together with the customer especially when making assumptions
Create fact based model that operates on a desired granularity to showcase business impact of successful execution
We have worked with multiple internal stakeholders as well as small and large investors so our approach is tested even in larger funding rounds
We are able to provide ideas and actions to improve profitability and make sure that the fundamental unit economics are there to make a case successful

Data management and data flow automation

Automatic Dashboard Creation And Setup

Customer lifetime value and cohort analysis

Robust financial modelling

Key contacts for this service line

Tuomas Virtanen

Other services

Strategy - consulting services by CIVITTA

COMMERCIAL STRATEGIES

Innovation - Consulting services by CIVITTA

NEW BUSINESS AND FUNDING

Funding - Consulting services by CIVITTA

START LEADING YOUR BUSINESS WITH ACTUAL DATA

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Case studies

2021-12-08

Carbon capture in the Baltic States

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